The Soa Brand was founded August 2010 as SOA Event Concepts, an events storytelling company who told stories through event management, planning, and design. In late 2013, SOA Event Concepts relaunched as The Soa Brand, a creative services agency, to offer more than just event services. Taking experience in advertising and public relations and coupling them with creativity and innovation, The Soa Brand offers an array of opportunities for people and brands who want to do more than host an event. We seek clients who want to tell stories others will remember and share.
Shawntel learned early on that her purpose is to inspire others. She believes life is a series of stories that we are involved in and every moment is an opportunity to create a new line in our story. The University of Georgia graduate founded her first event production company while pursing her degree in Advertising. She produced a number of campus and community events until moving on to become a creative strategist for several large scale event and design agencies in Atlanta until founding SOA Event Concepts in 2010 which she rebranded as The Soa Brand. She considers herself a storyteller because she believes every event has a story to tell and it is her job to tell it in a compelling way.
“My experience with The SOA Brand has been phenomenal! Shawntel is a amazing woman with an outstanding team that will get any job done. She is very open to ideas and easy to communicate with; she is about her business! I was referred to Shawntel and I am glad that I was. She is very professional and she ensures that she is meeting your needs through her vision boards and frequent calls. I had a Royal tea party with over 300 attendees."
"Gifts and talents are different and ALL persons have one or the other; very few have BOTH. Shawntel has exceptional gifting and exceptional talent which she uses to create a memorable event. Share your vision and she begins to tell YOUR story. A notch above professional. I have used her services to promote two events at the Center For Hope."
"Shawntel is an out of the box creative whose ideas translate across ALL channels. She is extremely detail oriented and has an awesome sense of follow-up and sense of urgency. She is an excellent team player and is very open to constructive criticism and ALWAYS eager to offer up ideas and creative solutions. This has contributed greatly to her overall creative development and evolving leadership dexterity."
"Shawntel is great at multi-tasking and her creativity added value to our event. We continue to receive requests for future community Fall festivals. She is well organized which is reflected in her professionalism. I definitely plan to continue to utilize Shawntel's services."
"I truly appreciate your hard work and insight. Choosing a different side of town and location was excellent an it all worked out great. We had growth with more people, everyone had a great time and i was really blessed on how everything turned out. Thank you for all you do."
"The Soa Brand made all of our wedding dreams come true, I wouldn't entrust a day that meant so much to us to anyone else. The attention to detail and design elements were flawlessly executed! We absolutely love the team of creatives at the SOA brand!!!" - Nicole & Artis Scott
"Shawntel and her staff at SOA never cease to amaze me with their professionalism, creativity, and dedication to the task at hand. I followed SOA’s work for years prior to hiring, and I was always impressed by her execution of events on both small and large scales. When it was time to hire someone to execute my Firm’s 5th anniversary party, hiring SOA was a no brainer. Her staff was attentive to my requests and responsive to my needs. Where I lacked concrete details, they assisted with providing ideas to help flesh out my vision. On the event date everything was beautifully presented and the event went off without a hitch (to my knowledge which means she did a great job). I would highly recommend SOA to anyone looking for assistance with event planning and execution. I was so impressed that we have forged a continual working relationship and I have hired her to assist with additional events hosted by my Firm."
"What I enjoy the most about Shawntel is how readily available she is to hop on a conference call or communicate with me after-hours. She is dedicated to her clients and that's completely appreciated by me! She and her team take their role seriously and there is never a time where you would feel "out of the loop" as Shawntel ensures that all expectations, deliverables and any costs are clearly communicated."
"The SOA Brand did not have any trouble successfully organizing my vision and executing the appropriate resources to ensure that my event was a success! Hundreds of compliments were sent to me about how nice the event was and how well the staff treated everyone and I commend The SOA Brand on assisting with making my Royal tea a success."
"The Soa Brand has the ultimate 'open door policy' and welcomes outside ideas to drive them creatively. It has been amazing working with Shawntel and I will continue to use her in the planning of any of my events, whether personally or professionally, as they come. Thank you for all of your hard work Shawntel!”