An Ice Cream Social
The Inside Scoop: An Ice Cream Social Media Panel
Challenge
A digital strategy is key to starting and growing a thriving business which is why we decided to host a panel discussion about building a highly engaged online community. Instead of hosting a traditional business education workshop, we chose to host an ice cream social at the co-working space Collider in Midtown Atlanta.
What we did
Concept Development / Talent Sourcing / Experiential Marketing / Sponsorship Activation / Partner Negotiation & Management
Handcrafted Partners
This was a great opportunity for several brand activations which included handcrafted gourmet pops by PopStarsATL and for a grown up version of the classic social, alcoholic sorbet from The Ice Cream Bar. The event was also co-sponsored by A Daily Diva and Articulate Fashions.
Sweet Engagement
Panelists discussed how they started their journey in entrepreneurship as well as how they have successfully gotten their followers to not only engage with them on a daily basis, but also how they are able to get them to purchase products and engage with them offline.
Panelists included: Dayy Jones & Bianca Rush of Ladies Who Brunch ATL; James Andrews of Social People; Trina Small of Baby Shopaholic; Lexi Severini of Everywhere Agency; and Jamillah Rahmaad of Soukle. Our host for the evening was Koreyelle DuBose, creator of The Singlewives Club.
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