Holidays for Entrepreneurs: How to Stay Productive During Slow Seasons
All summer ’16 business has been booming! However, as the holiday season is approaching you notice how your business’s analytics start to slowly decrease. There are two options that you could choose to do: you could sulk in the fact that you’re not doing “as” well or you can take the time to go back to the drawing board.
Assuming that you are in fact the risk taker entrepreneurs tend to be and you don’t give up that easily, you chose to go back to the drawing board! Literally, create a “drawing board” or a vision board for your next season or year. Having a visual reference will help clearly organize where your business is and where you want your business to be. On your board should be “S.M.A.R.T.” goals. Goals that are specific, measurable, attainable, realistic, and timely. Setting these types of goals will help you prioritize and achieve what it is that your business needs.
In addition to goal setting, do some research. Take the extra free time you have to look at similar businesses and take note of what it is that they are doing. Not saying copy what they have going on but be open to change and let others that may be more successful than you are inspire you in order to get to that next level. Also research what your targeted audience wants and expects from your business. It’s one thing to have a business that people like and support from time to time and a completely different thing to create a business that people feel as if they need. Casually and discreetly work your ideas into conversations and accumulate ideas.
Lastly, during the holiday season take time to relax and enjoy new and different things. When you experience things that you haven’t before, you tend to get new perspectives and revelations about things. A fresh mind creates fresh ideas. Don’t feel bad for going on that trip you’ve been putting off or spending that extra time with family. Taking small breaks from stuff you love (like your business) will make you miss it and create that initial hunger you had for it. You’ll come back stronger and better, guaranteed!