How to Properly Post on Pinterest: 10 Tips for Pinning Success

how to achieve Pinterest Success

Have you ever been on Pinterest and saw something that made you go, “OMG! I NEED to know this!”? You click on the well designed image and it takes you to the attachment page of the picture and not the article where the picture was? So now you are sitting here, with your hopes of DIY domination shattered because you can’t go directly to the website to figure out how to turn your pile of junk into the picture that originally caught your eye.

It’s okay. It happens to all of us. But it doesn’t have to!

I LOVE Pinterest. It’s a great source of inspiration, a wonderful way to collect information, and it keeps you up to date on all the latest information. One thing that does bother me about Pinterest is when people fail to use it correctly. Don’t let this happen to you. If you are like us and often source your blog content to Pinterest, be sure that you are taking the correct measures to ensure that your followers have the best pinning experience with you!

Get in the know!

Pinterest is a great way to get traffic to your site. We pinned our Scandal Party inspiration over a year ago and to date it has been pinned and repinned over 505 times. It wasn’t enough for us to post a picture of the latest Scandal season, we had to ensure that the picture they clicked took them to our blog so they could get their fill of the inspiration we offered.

Here’s what you have to do:

1. A well designed photo gets views. You have to remember that Pinterest is driven by imagery. If your photo is either too pixelated or distorted or confusing, it won’t get very many pins. Some of the best photos to pin are your header photos, quotes, or photos with a lot of detail. Many of my colleague pin all of the photos associated with a particular article, but I’d suggest no more than 3:

the header/title image

a quote or instructions image

the finished product or something with detail

2. Make sure when you save the photo you use the correct key terms. I noticed that what ever I save my photo as on my computer is pretty much what it will be saved as on the blog. Sometimes, I take extra care to give the photo a compelling title, other times I change the name within the blog itself. Make sure you take the time to not save your photo as “IMG 123” and give a descriptive title like “destination-wedding-Maui-soablog.”

3. When you post the photo give it both a title and an alt title. When Pinterest picks up your post, it is going to save it as whatever it was saved as on the blog. In order to get people more interesting, make sure when you save your photo in your blog, you give it a title as well as copy and paste that same title into your alt text along with your or your blog’s name. That’s a lil something something in the SEO world.

4. Ensure that the picture links back to your blog. Now here is the inspiration for this post. Make sure that when you post the picture, the picture links back to your blog and not to the photo attachment page, unless that is what you are trying to do.

5. On the page where the photo is located, not the homepage – the actual post page, highlight the title. Again. If you want to drive traffic back to your site, you have to ensure that you are posting from the actual blog post page and not just the homepage. Otherwise, what you’ll find in your analytics is that people are spending time on the home page of your site, but not on the meat of it.

6. Pin! Click the “Pin It!” button or upload the link and image directly to Pinterest.

7. Give it a title. When the Pinterest command box opens, ensure the title you highlighted has been added to the dialog box, otherwise right the title or a description in the box

8. Save it to the correct board or sequence of boards. When we pin our posts, we post them to our blog board as well as the corresponding board for the category. Ex. DIY Tuesday: Tiki Torches was pinned to our blog board AND our DIY’d it boards.

9. Share the pin! The Soa Brand has its own Pinterest board and so do I. Whenever we pin our posts here, I ensure to repost it to my personal Pinterest as well.

10. Broadcast the pin on your other social media pages. Sharing is caring.

And for you visual learners out there, an infographic!

How to Properly Post on Pinterest- 10

Now that you’ve acquired Pinterest prowess to properly pin, what are some of your favorite things to pin? Let us know! And don’t forget to follow our boards here!


Oh and by the way…are you enjoying the new site?


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