Importance of Having a Brand Manager

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Importance of Having a Brand Manager

“Brand is not a product, that’s for sure; it’s not one item. It’s an idea, it’s a theory, it’s a meaning, and it’s how you carry yourself. It’s aspirational, it’s inspirational” –Kevin Plank


What is a brand?

A brand is defined as what product or service represents your company. I think “brand” is definitely one of those words people use often, but only say it because it sounds good. When you think of brand, think in terms of trademark. The image of your company is known as its brand. Logos or icons that may be associated with your company all represent the brand. What story your company tells without having to be introduced is all a part of branding. The goal is to get people to want what you are providing versus the other person. Apple’s iPhone for example has pretty much the same features as the Samsung Galaxy, but people still prefer the iPhone. Why is that? Branding. At its core a brand is a promise to consumers. “What will I get if I stick with this company” is the first question a person asks when making a purchase. People are going to want to make purchases with the company that molds their consumers to think their products are more beneficial to them.

“Transforming a brand into a social responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies” –Simon Mainwaring


Why is brand building important?

Branding is essential. Branding is the foundation. Branding is the image. When it comes to branding, we are dealing with the psychology of consumers and the fundamentals of the business. Brands are more important now than they were over 200 years ago. Something as simple as a wooden pencil could be filled with so much value depending on how it is presented. Take for example, Tylenol. How many time have you seen people at the drug store walk right past the store brand version of medicine, just to get the name brand version of the same thing; although it cost $3 more? People will only invest in the brands they feel will have the best value to them. It is not just about a product or service, it is a lifestyle. A good brand comes with strategic planning.

Also check out: How to Brand Yourself Online

“You now have to decide what “image” you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in a market place” – David Ogilvy


Who needs a brand manager?

Everybody who wants their business to continue growing. In today’s society, consumers drive the businesses and branding is all about what the consumers think about the product or service. A brand manager is someone who has creative control over how a person or business is represented. Olivia Pope makes brand management look so good, but it is more work to it than actual fun. The brand manager is responsible for all the background work that comes along with publicity. The duties associated with being a brand manager include planning, developing, and directing marketing efforts for a particular company. These people often spend their time strategizing and researching for new ways to represent their clients. Brand managers are important to a company because they make sure the message of your company supports your brand by reinforcing a specific message. Our chief story teller, Shawntel White is the brand manager for WhyCauseICan, and she is constantly representing him during events. When picking a person to manage your brand, make sure you go for the person who knows their stuff and has the skills needed to help your brand grow. Brand managers have creative control of your business. They know what the people want, they know the numbers, and they know how to get consumers to have an emotional bond to the products or services.

Also check out: Better Branding Basics: 5 Tips Small Business Can Do Now To Be Great

 “Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.” –Elon Musk



“SOA” is our brand, what is yours?



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